Super Fresh
A self-directed project that reinvents the packagings for sustainable food brand Super Fresh. Picking three common products as examples, I've art directed, designed the brand, wrote the copys, illustrated the labels and created the mockups using AI for each food item.
Date February 2025
Category Branding
The company’s vision
to use bold, energetic visuals and clever, conversational messaging (ENTERTAIN)
to build connections through authenticity, humour, and shared values (CONNECT)
to always stay rooted in meaning, promoting a sustainable lifestyle (INSPIRE)
The concept
Based on the requirements, I developed the illustrations using food as visual facilitator for free-time outdoor activities.
This answered the ethos for the:
wow-effect (ENTERTAIN)
relatable mood and situation (CONNECT)
suggestion of a modern lifestyle (INSPIRE)