not just a shop - Christmas window display
Inspired by The Nutcracker ballet, this window titled “The Theatre of Wonders” transforms the High Holborn storefront into a grand stage, a handmade world where dreams reign and fairytales come to life.
Winner of not just a shop’s 2025 Christmas Window Competition, “The Theatre of Wonders” was my first large-scale, multimedia installation. As an illustrator used to creating small paper miniatures, I designed and built every element by hand using cardboard, paint, and light , blending illustration, art direction and set design into one cohesive experience.
Currently on display at 272, High Holborn, London.
See below for more infos!
Date October 2025
Client not just a shop, University of the Arts London
Category Retail design
The process
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The process ✏️ 〰️
Second stage
I got notified my first proposal won the competition, so I started sourcing materials, making props and researching practical techniques for producing my idea.
Fourth stage
I installed the curtains, hung the props and decorated the shop window with coloured markers.
Initial competition stage
I presented a pitch deck where I was asked to produce 3 ideas and consider sustainable materials, budget and production timeline.
Third stage
I produced the props by cutting and painting 2.40 metres height cardboards.
